A leading pet products company based in Achrafieh is seeking a passionate and results-driven Brand Manager to lead the development and growth of its portfolio of pet care brands. The ideal candidate is a strategic thinker with a creative mindset, excellent communication and leadership skills, and a proven ability to build strong brands in a competitive market.
Responsibilities
- Build strong relationships with customers, pet retailers, distributors, and key stakeholders to gather market insights and identify growth opportunities.
- Maintain close collaboration with the sales team to align marketing initiatives with commercial objectives.
- Develop and execute comprehensive marketing strategies and annual brand plans in coordination with senior management.
- Create, manage, and monitor in-store branding, point-of-sale materials, and promotional activities to maximize brand visibility.
- Oversee merchandising activities to ensure optimal product placement and brand presentation across retail channels.
- Plan and execute marketing campaigns, product launches, promotional events, and brand activations.
- Coordinate media planning and bookings while ensuring timely execution of marketing communications.
- Monitor product inventory levels and collaborate with supply chain teams to ensure product availability and timely replenishment.
- Develop Product Requirement Documents (PRDs) and Market Requirement Documents (MRDs) for new product launches, conducting competitive analysis and identifying unique selling propositions.
- Stay informed about pet care market trends, consumer behavior, and competitor activities through market research and regular field visits.
- Define, monitor, and analyze key performance indicators (KPIs) to measure brand performance and campaign effectiveness.
- Prepare detailed reports and strategic recommendations for senior management.
- Perform additional duties related to brand development and marketing as required.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 4 years of experience in brand management, preferably within FMCG, consumer goods, or the pet care industry.
- Strong understanding of brand management principles, marketing strategies, and digital marketing tools.
- Excellent presentation, communication, negotiation, and project management skills.
- Strong analytical thinking with the ability to interpret market data and translate insights into actionable strategies.
- Proven leadership, decision-making, and cross-functional collaboration abilities.
- Fluency in Arabic and English (written and spoken); French is a plus.
- Proficiency in Microsoft Office and relevant marketing tools.
- Highly organized, proactive, and capable of managing multiple priorities in a fast-paced environment.
- Passion for pets and the pet care industry is an advantage.
Location
- Achrafieh, Lebanon
Schedule
- Monday to Friday | 8:30 AM – 4:30 PM