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Digital Marketing Specialist

Job Info

Job ID:
J006262
Company Type:
Computer Hardware / Software 
Job type:
Permanent 
Open position:
Digital Marketing E-Commerce 
Job Title:
Digital Marketing Specialist
Country:
Lebanon 
Experience Level:
3-5 years 
Working Days:
5

Allowances

Transportation
Yes
Bonuses
Yes
NSSF
Yes

Job Description

A Financial Technology Services company in the Beirut Digital District is looking for a Digital Marketing Specialist:

Responsibilities:

– Develop strategic acquisition and retention marketing plans to drive growth and maximize immediate and long-term ROI
– Lead campaigns end-to-end from conception to defining objectives, execution, tracking, and reporting
– Day to day management of online and offline campaigns across channels including (but not limited to): paid social, paid search, content, organic, referral, email, direct mail, podcasts, affiliate, and video for the MENA region
– Continuously test and optimize new channels, audiences, biding strategies, visual creative, and copy
– Lead overall site conversion rate optimization and develop and optimize landing page strategy
– Monitor, analyze, and report on KPIs to ensure marketing initiatives are driving profitable acquisition Use web analytics and business intelligence tools such as Google Analytics and internal dashboards to better understand our customers and exploit those insights in marketing campaigns
– Champion metrics-driven analysis and decision-making throughout the organization
– Think strategically, analytically, and creatively about new ways to reach customers and increase relevance.

Requirements:

– A minimum of 5 years in similar position
– Excellent command in English

Working days: Monday till Friday from 9 am till 6 pm
Salary is negotiable + NSSF + transportation + Bonuses