FMCG Sales Manager

Job Info

Job ID:
Business Lobby
Company Type:
Job type:
Open position:
Account Executive / Account Manager Area Manager Sales Sales Manager/Supervisor/Area/Regional 
Job Title:
FMCG Sales Manager
Business Administration/Management Finance Marketing 
Bachelor’s Degree 
Experience Level:
2 to 5 
Arabic English French 


Relocation Benefits

Job Description

Our client, a leader in high quality food and beverages production, with Worldwide operations, is recruiting an FMCG Sales Manager for Kenya:


Job Description:

  • Achieve annual sales targets by ensuring customer orders are placed and shipped on time.
  • Joint preparation and agreement of annual business plans with customers to deliver sustainable business growth.
  • Update forecasts periodically based on market performance and adjust plans to achieve results.
  • Continuously optimize pricing structures relative to changes in competitive positioning.
  • Prepare, monitor and execute advertising and promotions plans within approved budget.
  • Prepare and follow through on channel and category plans to effectively defend and grow revenue.
  • Ensure all necessary financial instruments are in place ahead of order placement and shipment.
  • Follow up rigorously for on time payment against customer invoices and the reconciliation of accounts.
  • Follow up, process and settle all customer debit notes in a timely manner.
  • Provide customers with the required materials and guidelines including planograms, point of sale and new product launch briefs for excellent trade execution across our products and categories.
  • Work closely with customers to build effective coverage and product distribution across key trade channels.
  • Effectively grow categories by identifying, planning and effectively executing new product and revenue driving opportunities.
  • Ensure stock guidelines are adhered to both trade level and customer level applying continuous stock
  • Bring back knowledge of competitor activity, trade insights and market intelligence to help develop plans to win.
  • Work closely with customers to create effective category, product and execution plans with key trade customers.
  • Establish and maintain clear business parameters existing customers across markets.
  • Build and develop effective customer relationships through frequent contact and market visits.
  • Act both internally and externally as the face of the customer working cross functionally to execute effectively.
  • Keep abreast and highlight the impact of any legal, regulatory or trade barriers that may arise.
  • Coordinate, coach and train internal and customer teams to effectively execute agreed plans.
  • Report back to the company on any significant customer or consumer queries requiring support in resolution.



  • A Bachelor’s Degree in sales, marketing, business administration, finance or relevant field.
  • A minimum of 2-4 years’ experience in a similar position, in the fast-moving consumer goods industry.
  • Fluent in French, English and Arabic.
  • Proven results in delivering sales targets, working with distributors and the management of supply chain or export will be essential.
  • Customer Relationship Management.
  • Export Management.
  • Category and Channel Management.
  • Advertising & Promotion Planning.
  • Value Chain Pricing.
  • Commercial Business Planning.
  • Route to Market.
  • Financial Instruments & Reconciliation.
  • Negotiation.
  • Trade Marketing.
  • Advanced computer skills.
  • Attention to detail.
  • Drive for results.
  • Action Orientated.
  • Relationship Building.
  • Influence and impact including conflict management.
  • Building the brand.
  • Planning and Organizing.
  • Monitoring and Measuring.



  • Gross Yearly Package, between € 53,400 and € 64,800
  • Yearly round trip ticket provided
  • Medical Insurance provided for self and family
  • Bonus equal to 25% of the yearly salary, based on performance