Key Responsibilities:
Media Strategy Development:
– Develop and execute comprehensive media marketing plans aligned with business objectives.
– Identify the most effective media channels (digital, print, TV, radio, etc.) to reach target audiences.
Campaign Planning and Execution:
– Create, schedule, and manage media campaigns, including social media, email, and advertising.
– Collaborate with creative teams to produce engaging content that resonates with the target audience.
Social Media Management:
– Oversee the company’s social media platforms, including content creation, posting, and engagement.
– Monitor trends and audience preferences to optimize social media strategies.
Advertising and Paid Media:
– Plan and manage media campaigns (e.g., PPC, social media ads, and display ads).
– Analyze ROI and optimize campaigns for maximum performance.
Content Collaboration:
– Work with content creators, designers, and copywriters to develop high-quality, cohesive content for various media channels.
Analytics and Reporting:
– Track, measure, and report the performance of all media marketing campaigns.
– Use insights to improve strategies and drive better results.
Market and Competitor Analysis:
– Conduct research to understand industry trends, audience preferences, and competitive positioning.
– Use insights to inform media marketing decisions.
Budget Management:
– Manage budgets for media marketing activities, ensuring cost-effective allocation of resources.
– Provide regular budget performance updates to stakeholders.
Partnerships and Collaborations:
– Build relationships with media outlets, influencers, and external agencies to enhance the brand’s reach.
– Negotiate contracts and placements to maximize value and exposure.
Innovation and Trend Monitoring:
– Stay updated on emerging media trends, technologies, and platforms.
– Implement innovative strategies to keep the brand competitive in the market.
Job Requirements:
– Bachelor’s degree in Marketing, Communications, Media Studies, or a related field.
– Proven experience in branding, marketing, or a similar role.
– Behavioral Competencies: creativity and innovation, analytical thinking, strategic thinking, attention to detail, strong communication skills, collaboration and teamwork, customer-centric focus, problem-solving & brand advocacy
– Proficient in English and Arabic (verbal, written).
Benefits: Negotiable salary.
Location: UAE
Working Hours: from Monday till Friday from 8:00 till 17:00
