A renowned E-cigarette Company located in Lebanon is looking for an experienced Trade Marketing Executive to join their team.
Responsibilities
Create and execute trade marketing strategies to enhance brand visibility and awareness across retail channels, ensuring improved performance across the product portfolio.
Oversee the creation and distribution of promotional assets, ranging from large-scale materials for General Trade and Key Accounts to smaller, modular setups for retail spaces.
Design and implement activations that allow consumers to engage with and experience the product in real-world environments.
Provide training and educational sales materials to trade partners and retailers to enhance their product knowledge and sales effectiveness.
Monitor and manage the inventory of trade marketing materials, ensuring optimal distribution and availability across various retail channels.
Track the progress of the visual merchandising expansion plan, ensuring alignment with actual deployment by collaborating with field teams.
Work closely with suppliers to oversee the production and timely delivery of marketing materials.
Manage budgets, purchase orders (POs), and financial tracking related to trade marketing activities.
Ensure cost-effective execution of all activations while maintaining a high standard of quality
Qualifications
Bachelor’s degree in Marketing, Business, or related field.
Proven experience (2-4 years) in trade marketing, retail marketing, or brand management, ideally within a consumer goods or FMCG environment.
Strong understanding of retail channels, consumer behavior, and trade marketing strategies.
Experience managing budgets and financial tracking for marketing projects.
Proficiency in project management and the ability to handle multiple tasks simultaneously.
Excellent communication and interpersonal skills, with the ability to collaborate with internal teams, suppliers, and retail partners.
Strong analytical skills to evaluate the effectiveness of trade marketing strategies and campaigns.
Creative thinking with a keen eye for visual merchandising and brand presentation.
Ability to lead and coordinate cross-functional teams to achieve objectives.
Highly organized with strong attention to detail and the ability to prioritize tasks effectively.
Proficient in using marketing software and tools, such as Microsoft Office, Excel, and other project management platforms.
Location
Sin El Fil, Lebanon
Schedule
Monday till Friday | 08:30 AM till 05:30 PM