November 12, 2023

Becoming an Exceptional Candidate

Do you have a business interview coming up in the next few days? Then keep on reading!

Start by putting on your detective hat and investigate your potential employers; this is one of the best ways to become a standout candidate during the hiring process. Now, you are probably wondering, “Why should I spend time researching employers?” Well, company research is the best way to learn about what the company does and what they look for in a candidate. As you prepare for your upcoming interview, here are a few tips you should learn about an employer:


The skills and experience the company values:

First, you should know what the company looks for in a qualified candidate. This enables you to position yourself as the best candidate for the position. To discover the skills and experience the employer values, read between the lines of their job postings. You can also find information on the employer’s career page to get an idea of the type of employees they desire.


Key players of the organization:

The key players within an organization are those employees who hold important positions in the company. These individuals can be managers, department directors, and especially the CEO/president of the company. You can find out who the key players of the organization are by reading the employer’s “About” page and employee bios. It is also a good idea to check out what these individuals say on Twitter and LinkedIn to learn what employees say about the company online.


News and recent events about the employer:

It is always a good idea to be knowledgeable about the company’s latest news and updates. Most companies have a page on their website dedicated to press releases and events. This is a great source for you to find out information regarding the company’s latest news and updates.


The company’s culture, mission, and values:

Job seekers should be confident that they are a good fit for the company’s culture during any job interview. As you research the employer’s website, pay attention to their mission and vision as well as their values. You can also learn more about the company culture by following the organization on its social media networks.


Clients, products, and services:

As a potential employee, you need to have an idea of the type of work you would be doing once hired. By having a general idea of who the company’s clients are and the types of products and services offered, you will be more prepared for the interview, too. To find out the company’s offerings, you can usually find them on the company’s website. You can also read the company’s blog, case studies, and white papers to give you a better idea of their accomplishments.


The person interviewing you:

Finally, you should find out who the interviewer will be. This will give you an advantage during the interview because you will have a better chance of connecting with them and sparking a meaningful conversation.


Now it might be a little tricky trying to find out who the interviewer is, but you should be able to locate the person’s name with a little investigation. First, try locating the person’s name from the email you received regarding the interview. If you cannot find any information, reply to the email politely requesting the name of the person who will interview you.

Once you acquire the interviewer’s name, do some research on LinkedIn and Twitter. This will help you learn about the interviewer’s background, their position with the company, and even some common interests you both share.


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