Our partner, a leading holding company in the steel industry since 2006, operates multiple subsidiaries across Africa specializing in manufacturing, processing, and distribution. With offices in 9 countries (Senegal, Burundi, Angola, Benin, Ghana, Congo, and Mali), the company has 6,000 employees, 96% of whom are Indian. They are currently seeking a Head of Marketing to lead all marketing activities and help with brand growth.
Responsibilities
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Marketing Strategy and Planning
- Create and carry out a full marketing strategy that fits the company's business goals.
- Conduct market research to find new trends, customer needs, and competitor actions.
- Plan and manage the marketing budget and track how well it is being used.
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Brand and Product Management
- Build and maintain a strong and consistent brand image.
- Lead new product launches and manage their marketing plans.
- Oversee all advertising, communications, and digital marketing efforts.
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Team Leadership
- Lead and guide a team of marketing professionals.
- Set team goals and track their progress.
- Help with the hiring and training of new team members.
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Sales and Business Development
- Work closely with the sales team to make sure marketing efforts help to increase sales.
- Find new market opportunities and help the company expand its reach.
- Analyze marketing data to find ways to improve campaigns and make them more effective.
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African Market Experience
- Use your knowledge of the African market to create marketing plans that will work in different regions and cultures.
Qualifications
- A Bachelor's Degree in Marketing, Business, or a related field.
- At least 10 years of experience in marketing, with a focus on the FMCG, paint, or cement manufacturing fields. Proven experience in African markets is a must.
- Strong leadership and team management skills.
- Excellent skills in communication and negotiation.
- Proven ability to create and manage successful marketing campaigns.
- Strong analytical and problem-solving skills.
- Knowledge of digital marketing tools and platforms.
Schedule
- Monday to Friday | 8 hours / day
Benefits
- Accommodation | Car and transportation | Cellphone | One annual flight ticket | Local allowance | Medical insurance | Family package and schooling available after one year of employment.