Head of Marketing - Ghana

Location Ghana
Discipline: Construction Material
Job type: Permanent
Contact name: Jad Abou Mrad

Contact email: jad@businesslobby.net
Contact phone: +96170126644
Job ref: 44654
Published: about 5 hours ago

Our partner, a leading holding company in the steel industry since 2006, operates multiple subsidiaries across Africa specializing in manufacturing, processing, and distribution. With offices in 9 countries (Senegal, Burundi, Angola, Benin, Ghana, Congo, and Mali), the company has 6,000 employees, 96% of whom are Indian. They are currently seeking a Head of Marketing to lead all marketing activities and help with brand growth.

Responsibilities

  • Marketing Strategy and Planning

    • Create and carry out a full marketing strategy that fits the company's business goals.

    • Conduct market research to find new trends, customer needs, and competitor actions.

    • Plan and manage the marketing budget and track how well it is being used.

  • Brand and Product Management

    • Build and maintain a strong and consistent brand image.

    • Lead new product launches and manage their marketing plans.

    • Oversee all advertising, communications, and digital marketing efforts.

  • Team Leadership

    • Lead and guide a team of marketing professionals.

    • Set team goals and track their progress.

    • Help with the hiring and training of new team members.

  • Sales and Business Development

    • Work closely with the sales team to make sure marketing efforts help to increase sales.

    • Find new market opportunities and help the company expand its reach.

    • Analyze marketing data to find ways to improve campaigns and make them more effective.

  • African Market Experience

    • Use your knowledge of the African market to create marketing plans that will work in different regions and cultures.

Qualifications

  • A Bachelor's Degree in Marketing, Business, or a related field.

  • At least 10 years of experience in marketing, with a focus on the FMCG, paint, or cement manufacturing fields. Proven experience in African markets is a must.

  • Strong leadership and team management skills.

  • Excellent skills in communication and negotiation.

  • Proven ability to create and manage successful marketing campaigns.

  • Strong analytical and problem-solving skills.

  • Knowledge of digital marketing tools and platforms. 

Schedule

Monday to Friday  |  8 hours / day

Benefits

Accommodation   |   Car and transportation   |   Cellphone   |   One annual flight ticket   |   Local allowance   |   Medical insurance   |   Family package and schooling available after one year of employment.