A Multinational Fashion House is hiring a Head of Marketing join their team in Beirut, Lebanon.
The Head of Marketing is responsible for leading the brand’s global marketing strategy, driving brand expansion, strengthening market positioning, and ensuring the successful execution of campaigns across all fashion categories. This position requires a forward-thinking leader with solid expertise in luxury fashion marketing, digital strategy, consumer analytics, and integrated multi-channel activations. They will work in close partnership with the Creative, Retail, E-Commerce, and Communications teams to maintain a cohesive brand identity and deliver meaningful consumer engagement worldwide.
Responsibilities
1. Brand Strategy & Market Positioning
- Design and implement the annual global marketing strategy across all brand divisions.
- Enhance and reinforce the brand’s presence within the luxury segment, ensuring alignment with creative vision and commercial objectives.
- Perform market research and competitive benchmarking to uncover regional growth opportunities.
2. Marketing Campaign Management
- Direct the planning, execution, and performance evaluation of seasonal marketing campaigns.
- Manage comprehensive 360° campaign deployments, including digital platforms, retail activations, advertising initiatives, and experiential marketing events.
- Guarantee the timely rollout of marketing assets in coordination with collection launches and key brand milestones.
3. Digital Marketing & E-Commerce Growth
- Lead the overall digital marketing roadmap, including paid media strategy, social media content direction, and CRM initiatives.
- Support e-commerce marketing efforts aimed at customer acquisition, retention, and conversion optimization.
- Partner with internal stakeholders to enhance customer journeys and strengthen loyalty programs.
4. Retail & Wholesale Marketing
- Develop customized marketing initiatives to boost boutique performance, client engagement, and sell-through rates.
- Establish co-marketing collaborations with strategic partners, retailers, shopping malls, and regional distributors.
- Define in-store experience standards and provide brand toolkits to maintain consistency across global markets.
5. Team Leadership & Cross-Functional Collaboration
- Lead, guide, and develop the marketing team.
- Collaborate closely with the Communications Manager to ensure unified brand messaging, while PR and Media remain under Communications’ responsibility.
- Oversee partnerships with creative, digital, PR, and media buying agencies.
6. Budget & Performance Management
- Develop and supervise the annual marketing budget.
- Monitor campaign KPIs, ROI, and performance tracking dashboards.
- Report marketing performance insights and business impact to senior leadership.
Skills
- Strong aesthetic judgment aligned with luxury fashion standards.
- Strategic mindset combined with hands-on execution capability.
- Outstanding communication, presentation, and leadership skills.
- Analytical and data-oriented decision-making approach.
- Innovative thinker with strong awareness of global industry trends.
Qualifications
- Bachelor’s or Master’s degree in Marketing, Luxury Brand Management, Fashion Marketing, or a related discipline.
- Minimum of 10 years of progressive experience within luxury fashion or high-end retail marketing.
- Demonstrated success in managing integrated multi-channel marketing strategies for premium or luxury brands.
- Strong expertise in digital marketing and CRM systems.
- Proven experience managing marketing budgets, agencies, and cross-functional teams.
- Excellent leadership, analytical, and project management abilities.
- Ability to perform effectively in a dynamic, fast-paced, and creative environment.
Location
- Beirut, Lebanon
Schedule
- Monday to Friday | 09:00 AM till 06:00 PM