An International Lighting Manufacturing company, headquartered in USA, with offices in Roumieh, Lebanon is currently hiring a Marketing Manager to drive product and brand marketing for their architectural lighting solutions. The role will focus on strengthening their presence in North America, the Middle East, and global markets, with responsibilities spanning digital marketing, international trade shows, and rep network support. The ideal candidate combines strong marketing expertise with an understanding of both the technical and aesthetic aspects of lighting.
Responsibilities
- Lead all aspects of product marketing, including research, benchmarking, positioning, and competitive analysis.
- Define and communicate compelling value propositions for both new and existing products.
- Partner with Product and R&D teams to shape the roadmap, identifying opportunities from market trends and technological advances.
- Align marketing strategies with global sales objectives, ensuring consistency across regions.
- Drive successful product launches with tailored go-to-market plans and timelines.
- Support product localization to meet regional needs (USA/Middle East).
- Work closely with the U.S. rep network to deliver marketing tools, technical documentation, and promotional campaigns that drive engagement.
- Maintain ongoing feedback loops with reps to optimize marketing support and positioning.
- Create a comprehensive suite of marketing assets, including brochures, case studies, datasheets, videos, and photography.
- Develop B2B content such as white papers and sales enablement materials to strengthen engagement with architects, designers, and specifiers.
- Manage award submissions, PR opportunities, and editorial features to increase brand visibility.
- Oversee digital marketing strategy and execution, including website management, SEO, social media, email campaigns, and paid ads.
- Ensure consistent brand voice and identity across all digital platforms, collaborating with designers and developers to maintain a strong online presence.
- Plan and execute participation in key international trade shows (e.g., Light + Building, LEDucation, Light Middle East), managing booth design, logistics, materials, and post-event follow-up.
- Represent the company at industry events, building brand awareness and generating leads.
- Conduct continuous market research, industry analysis, and Voice of Customer (VoC) programs to anticipate needs and trends.
- Identify new business opportunities and develop targeted growth strategies.
- Build and manage product line roadmaps and profit plans with leadership and product teams.
Qualifications & Skills
- Minimum of 5 years of experience in product or marketing management within the architectural lighting or building materials sector.
- Solid knowledge of specification-driven sales and the influence of architects, designers, and rep networks in purchasing decisions.
- Proven skills in communication, project management, and data-driven analysis.
- Hands-on experience with international trade shows, digital marketing, and content development.
- Proficiency with CRM platforms, website CMS, Adobe Creative Suite, and marketing automation tools.
- Fluency in English, knowledge of Arabic or French is an advantage.
- Flexibility to travel across the USA, Middle East, and other key markets as required.
Location
- Roumieh, Lebanon
Schedule
- Monday to Friday l 09:00 AM till 06:00 PM