A reputable Cosmetics & Beauty company in Lebanon is currently looking for an Brand Marketing Specialist who will play a crucial role in building and maintaining a strong, consistent brand identity across all marketing channels. He/She develops, implements, and monitors marketing strategies that align with the company’s goals and resonate with the target audience, creative thinker with strong analytical skills and a deep understanding of branding and marketing principles.

Responsibilities

• Brand Strategy Development:
  • Assist in the creation and execution of comprehensive brand strategies.
  • Ensure brand consistency across all internal and external communications.
• Marketing Campaigns:
  • Plan, execute, and analyze multi-channel marketing campaigns to strengthen brand visibility and customer engagement.
  • Develop creative assets in collaboration with internal teams or external agencies.
• Content Creation and Management:
  • Work closely with the creative team to develop brand-aligned content, including blogs, social media posts, videos, and other marketing materials.
  • Ensure all content reflects the brand’s voice, tone, and visual identity.
• Market Research and Analysis:
  • Conduct market research to understand target audiences, industry trends, and competitors.
  • Use insights to refine branding and marketing strategies.
• Performance Tracking and Reporting:
  • Monitor campaign performance metrics and key performance indicators (KPIs).
  • Prepare detailed reports and recommendations to optimize future marketing efforts.
• Collaboration and Communication:
  • Work with cross-functional teams, including sales, product development, and creative departments, to align marketing efforts with business objectives.
  • Serve as the point of contact for external agencies and vendors.
• Event and Partnership Marketing:
  • Support branding efforts for events, sponsorships, and partnerships.
  • Develop co-branded materials and campaigns when collaborating with partners.
• Brand Guidelines and Standards:
  • Maintain and enforce brand guidelines to ensure consistency in design and messaging.
  • Educate team members on brand standards and best practices.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience in branding, marketing, or a similar role.
• Behavioral Competencies: creativity and innovation, analytical thinking, strategic thinking, attention to detail, strong communication skills, collaboration and teamwork, customer-centric focus, problem-solving & brand advocacy.
• Proficient in English and Arabic (verbal, written).

Location

• Adliyeh, Lebanon

Schedule

• Monday till Friday | 08:00 AM till 05:00 PM